The LIVESTRONG Foundation

Imagine the globe on it's axis, spinning around + around with no end in sight. It looks wild, it looks like at any minute it's going to just fly off into the dark, cold, unknown void of outer space. Scary, right? LIVESTRONG's branded items for The Big C Competition brought a scary thing, Cancer, into a brightly-lit place full of opportunity. LSF managed to take a scary + very real issue into their hands + mold it into a beautiful brand that can be shared + experienced for the greater good.

A little background: The Big C is a global competition that brings together those with an innovative product or service that would be beneficial to those dealing with cancer. Rewards are $140,000 in seed funding, exposure to possible patrons + shareholders worldwide to assist in building out programs, services + new tech that improves the lives of cancer patients + survivors.

LIVESTRONG's, The Big C Competition branded glassware + boardroom window vinyls were created using Adobe Illustrator + Photoshop. Completed works were shot with the iPhone camera + edited with Lightroom.

Client: The LIVESTRONG Foundation // Art Direction: A. Webber // Design: A. Lopez + E. R. Garcia // Illustration: Marco // Support Management: A. Wadey

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